Thor Fitness
is a company that specializes in the import and sale of fitness, strength, and martial arts products. We source our products directly from carefully selected manufacturers and factories without intermediaries. By having direct contact with factories that have their own Quality Control (QC) and Research & Development (R&D), we ensure high quality. This provides a sense of security for us as importers and for you as customers. These factors combined allow us to offer our customers the most cost-effective fitness products on the market. Most of our products are marketed under our brand “Thor Fitness and Nordic Fighter”. Over the years, we have developed a large network of suppliers in six different countries and a total of over 20 factories to cover our entire range. So don’t hesitate to contact us if there’s anything you’re missing, wondering about, or need.
OUR GOAL
Our goal is to provide Europes most affordable equipment for fitness, martial arts, and strength training. We always aim to create as much value as possible for all our customers. Our way of achieving this is by working with lower margins, competitive prices, high service, and quality.
HISTORY
It all started in the fall of 2007. Three young men, all in their prime, trained Thai boxing at the local martial arts club. Their work schedules extended late into the evenings, so they rarely had the opportunity to join group training sessions. The only way to train was with a private instructor in the mornings. After a year or so of training this way, they all found it was becoming quite a strain on their wallets. That’s when the idea of having their own training space with free access was born. After a bit of searching, they soon acquired a perfect basement space. All that was missing was some flooring and other equipment, which led to the first problem. The three realized that the flooring to cover the 36 square meters they planned to cover with tatami mats would cost over 43,000 SEK including tax (about 1,200 SEK/m²). One of the guys started looking for options to buy the flooring from abroad, and with some persistence and a bit of luck, a connection with a factory was established. Since the factory was unwilling to supply only 36 m², they decided (after some consideration) to make a much larger purchase. After some hard work, they sold the excess mats, and it was during this time that the idea of Nordic Fighter began. Today, seventeen years later, Nordic Fighter’s introduction to the Swedish market is more noticeable than ever. Martial arts mats across the board have generally seen their prices cut in half compared to pre-2007. The exact same tatami mats (from the same factory and manufacturer) that they would have had to pay 1,200 SEK/m² for in their small space, our customers can now buy for 545 SEK/m². That’s what we call the Nordic Fighter spirit!